Arte urbano y medios de comunicaciónAnálisis del impacto mediático de la iniciativa “Madrid, te comería a versos”

Resum

Street art is not just the concept of graffiti butit also makes reference to a extended variety of artexhibitions that can be found in the streets worldwide. Inmultiple opportunities, these kinds of demonstration gobeyond the exclusively aesthetic or personal expression,accommodating a religious, politic, ideological or advertisingcontent. The media affect in this kind of initiatives socialconsideration, which are vandalism for some, while forothers they acquire greater recognition for their artisticvalue. According to the analysis methodology of journalisticcontent, this paper contains the results of the analysis ofthe media treatment of “Madrid, te comería a versos”. Itwas an intervention developed by the group BoaMisturain Madrid and Barcelona during October 2014. To makethis work, we have considered as a priority digital media,given the greater impact of this event on the Internet. It is,in summary, an analytical contribution on the reflection theyhave on media about artistic expressions emanating fromcertain contemporary urban movements, turning the cityinto the stage of creative and artistic processes.