The linguistic fetish in multilingual advertising: an audio message translated into seven foreign languages
- Miguel Alcantara-Pilar, J.
- Sánchez-Duarte, I.M.
- Rodríguez-López, M.E.
- Abarkane Abdel-Lah, S.
Revue:
Journal of Marketing Communications
ISSN: 1466-4445, 1352-7266
Année de publication: 2023
Type: Article