De la televisión a TikTokNuevos formatos audiovisuales para comunicar ciencia

  1. Martin Neira, Juan Ignacio 1
  2. Trillo-Domínguez, Magdalena 1
  3. Olvera-Lobo, María-Dolores 1
  1. 1 Universidad de Granada
    info

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

Revista:
Comunicación y sociedad

ISSN: 0188-252X 2448-9042

Año de publicación: 2023

Número: 20

Tipo: Artículo

DOI: 10.32870/CYS.V2023.8441 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Comunicación y sociedad

Resumen

Este artículo da a conocer la forma en que diez programas informativos de televisión utilizan TikTok para difundir noticias de ciencia, analizando cómo aplican el lenguaje propio que tiene la plataforma. Mediante la aplicación de una checklist de evaluación, se analiza la adaptación del contenido televisivo y se valoran las oportunidades audiovisuales de esta red social. Los resultados evidencian que los vídeos cortos producen una mayor interacción con los usuarios y que los perfiles de canales de noticias no están aprovechando las particularidades de TikTok.

Referencias bibliográficas

  • Ali, M. S. (2014). Television as a Medium of Science Communication. En L. Wee Hin & R. Subramaniam (Eds.), Communicating Science to the Public. Opportunities and Challenges for the Asia-Pacific Region (pp. 277–292). Springer. https://doi.org/10.1007/978-94-017-9097-0_17
  • Basch, C. H., Mohlman, J., Fera, J., Tang, H., Pellicane, A. & Basch, C. E. (2021). Community mitigation of covid-19 and portrayal of testing on tiktok: Descriptive study. JMIR Public Health and Surveillance, 7(6), 1–7. https://doi.org/10.2196/29528
  • Blanco, S. & Palomo, B. (2021). Journalistic rigor and consistency the keys to the success of Spanish journalists on YouTube. Estudios sobre el Mensaje Periodístico, 27(4), 1043–1051. https://doi.org/10.5209/esmp.78143
  • Boy, B., Bucher, H. J. & Christ, K. (2020). Audiovisual Science Communication on TV and YouTube. How Recipients Understand and Evaluate Science Videos. Frontiers in Communication, 5(December), 1–18. https://doi.org/10.3389/fcomm.2020.608620
  • Cervi, L. (2021). Tik Tok and generation Z. Theatre, Dance and Performance Training, 12(2), 198–204. https://doi.org/10.1080/19443927.2021.1915617
  • Chobanyan, K. & Nikolskaya, E. (2021). Testing the waters: Tiktok’s potential for television news. World of Media, 2021(3), 62–88. https://doi.org/10.30547/worldofmedia.3.2021.3
  • Codina, L. (2020). How to do traditional or systematic bibliographic reviews using academic databases. Revista ORL, 11(2), 139. https://doi.org/10.14201/orl.22977
  • Costa-Sánchez, C., Rodríguez-Vázquez, A. I. & López-García, X. (2015). From transmedia to repurposing journalism. Elpais.com press coverage about case of ebola in Spain. Profesional de la Información, 24(3), 282–290. https://doi.org/10.3145/epi.2015.may.08
  • Costa-Sánchez, C. & Túñez-López, M. (2019). Audiovisual Content in Social Media. A Comparative Analysis of Facebook and Youtube. Fonseca, Journal of Communication, (19), 223–236. https://doi.org/10.14201/fjc201919223236
  • Davies, S. R., Franks, S., Roche, J., Schmidt, A. L., Wells, R. & Zollo, F. (2021). The landscape of European science communication. Journal of Science Communication, 20(03), A01. https://doi.org/10.22323/2.20030201
  • Eizmendi-Iraola, M. & Peña-Fernández, S. (2021). Disappeared or hidden? Analysing the presence of social sciences and humanities in online versions of The Guardian, El País and Público. European Public & Social Innovation Review, 6(1), 56–69. https://doi.org/10.31637/epsir.21-1.5
  • Fernández-de-Arroyabe-Olaortua, A., Lazkano-Arrillaga, I. & Eguskiza-Sesumaga, L. (2018). Digital natives: Online audiovisual content consumption, creation and dissemination. Comunicar, 26(57), 61–69. https://doi.org/10.3916/C57-2018-06
  • Guo, P. J., Kim, J. & Rubin, R. (2014). How Video Production Affects Student Engagement: An Empirical Study of MOOC Videos. Proceedings of the first ACM conference on Learning @ scale conference (L@S ’14), 41–50. https://doi.org/10.1145/2556325.2566239
  • Hayes, C., Stott, K., Lamb, K. J. & Hurst, G. A. (2020). “Making Every Second Count”: Utilizing TikTok and Systems Thinking to Facilitate Scientific Public Engagement and Contextualization of Chemistry at Home. Journal of Chemical Education, 97(10), 3858–3866. https://doi.org/10.1021/acs.jchemed.0c00511
  • Hut, R., Land-Zandstra, A. M., Smeets, I. & Stoof, C. R. (2016). Geoscience on television: A review of science communication literature in the context of geosciences. Hydrology and Earth System Sciences, 20(6), 2507–2518. https://doi.org/10.5194/hess-20-2507-2016
  • Impey, C., Wenger, M., Austin, C., Calahan, J. & Danehy, A. (2018). Videos for Astronomy Education and Outreach. Capjournal, (24), 32–39. https://www.capjournal.org/issues/24/24_32.pdf
  • Jaki, S. (2018). Terms in popular science communication: The case of TV documentaries. Hermes. Journal of Language and Communication in Business, (58), 257–272. https://doi.org/10.7146/hjlcb.v0i58.111689
  • Kaye, D. B. V., Chen, X. & Zeng, J. (2021). The co-evolution of two Chinese mobile short video apps: Parallel platformization of Douyin and TikTok. Mobile Media and Communication, 9(2), 229–253. https://doi.org/10.1177/2050157920952120
  • Kippes, R. (2021). The video-article as a key narrative resource for science communication in new digital environments. Jcom América Latina, 04(01), 6. https://doi.org/10.22323/3.04010206
  • Lewis, S. C. & Molyneux, L. (2018). A decade of research on social media and journalism: Assumptions, blind spots, and a way forward. Media and Communication, 6(4), 11–23. https://doi.org/10.17645/mac.v6i4.1562
  • Li, Y., Guan, M., Hammond, P. & Berrey, L. E. (2021). Communicating covid-19 information on TikTok: A content analysis of TikTok videos from official accounts featured in the covid-19 information hub. Health Education Research, 36(3), 261–271. https://doi.org/10.1093/her/cyab010
  • López Aguilar, J. L. (2018). YouTube like tool for the construction of the society of the knowledge. ReHuso: Revista de ciencias humanísticas y sociales, 3(1), 1–16. https://doi.org/10.33936/rehuso.v3i1.1225
  • MacKinnon, K. R., Kia, H. & Lacombe-Duncan, A. (2021). Examining TikTok’s Potential for Community-Engaged Digital Knowledge Mobilization with Equity-Seeking Groups. Journal of Medical Internet Research, 23(12). https://doi.org/10.2196/30315
  • Martin-Neira, J.-I., Trillo-Domínguez, M. & Olvera-Lobo, M.-D. (2022a). Digital journalism and transmedia narratives in the communication of science: From disruption to reinvention. En R. Pettinger, B. B. Gupta, A. Roja, & D. Cozmiuc (Eds.), Handbook of Research on Digital Transformation Management and Tools (pp. 531–555). igi Global. https://doi.org/10.4018/978-1-7998-9764-4.ch024
  • Martin-Neira, J.-I., Trillo-Domínguez, M. & Olvera-Lobo, M.-D. (2022b). The dissemination of scientific news in the Chilean press: Analysis of digital and printed publications on coronavirus. En M. Álvarez-Chávez, G. Rodríguez-Garay, & S. Husted (Eds.), Communication and plurality in a divergent context (pp. 800–829). Dykinson S.L.
  • Martín Ramallal, P. & Micaletto Belda, J. P. (2021). Tiktok, gen z symbiotic network for augmented reality and immersive advergaming. Revista de Comunicación, 20(2), 223–242. https://doi.org/10.26441/RC20.2-2021-A12
  • Martišius, M. (2018). Television goes mobile: The transformation of the audio-visual media market. Informacijos Mokslai, (84), 62–80. https://doi.org/10.15388/im.2018.84.13
  • Mason-Wilkes, W. (2020). Divine DNA? “Secular” and “Religious” representations of science in nonfiction science television programs. Zygon, 55(1), 6–26. https://doi.org/10.1111/zygo.12574
  • Moreno-Espinosa, P., Román-San Miguel, A. & Flores-Vivar, J. M. (2021). The evolution of audiovisual news in the opinion of its creators: from on-demand television to vodcasting. Revista de Comunicación, 20(2), 303–318. https://doi.org/10.26441/rc20.2-2021-a16
  • Navarro Robles, M. & Vázquez Barrio, T. (2020). The audiovisual consumption of Generation Z. The predominance of online video over traditional television. Ámbitos. Revista Internacional de Comunicación, (50), 10–30. https://doi.org/10.12795/Ambitos.2020.i50.02
  • Negreira-Rey, M.-C., Vázquez-Herrero, J. & López-García, X. (2022). Blurring Boundaries Between Journalists and Tiktokers: Journalistic Role Performance on TikTok. Media and Communication, 10(1), 146–156. https://doi.org/10.17645/mac.v10i1.4699
  • Olvera-Lobo, M. D. & López-Pérez, L. (2014). Science communication 2.0: The situation of Spain through its Public Universities and the most widely- circulated online newspapers. Information Resources Management Journal (irmj), 27(3), 42–58. https://doi.org/10.4018/irmj.2014070104
  • Olvera-Lobo, M. D. & López-Pérez, L. (2015). Science journalism: the homogenization of information from paper to internet. Journal of Science Communication, 14(03). https://digibug.ugr.es/handle/10481/37132
  • Parabhoi, L., Sahu, R. R., Dewey, R. S., Verma, M. K., Kumar Seth, A. & Parabhoi, D. (2021). YouTube as a source of information during the covid-19 pandemic: a content analysis of YouTube videos published during January to March 2020. BMC Medical Informatics and Decision Making, 21(1), 1–10. https://doi.org/10.1186/s12911-021-01613-8
  • Peña-Fernández, S., Larrondo-Ureta, A. & Morales-I-gras, J. (2022). Current affairs on TikTok. Virality and entertainment for digital natives. Profesional de la Información, 31(1), 1–12. https://doi.org/10.3145/epi.2022.ene.06
  • Secretaría General Iberoamericana. (2022). Iberoamérica frente al covid-19. https://www.segib.org/covid-19/
  • Sidorenko-Bautista, P., Alonso-López, N. & Giacomelli, F. (2021). Fact-checking in tiktok. Communication and narrative forms to combat misinformation. Revista Latina de Comunicación Social, 2021(79), 87–113. https://doi.org/10.4185/RLCS-2021-1522
  • Slemmons, K., Anyanwu, K., Hames, J., Grabski, D., Misna, J., Simkins, E. & Cook, P. (2018). The Impact of Video Length on Learning in a Middle-Level Flipped Science Setting: Implications for Diversity Inclusion. Journal of Science Education and Technology, 27, 469–479. https://doi.org/10.1007/s10956-018-9736-2
  • Suárez-Álvarez, R. & García-Jiménez, A. (2021). Centennials on tiktok: Type of video. analysis and comparative spain-great britain by gender, age, and nationality. Revista Latina de Comunicación Social, 2021(79), 1–22. https://doi.org/10.4185/RLCS-2021-1503
  • Swain, G. & Waddington, J. (2020). The effectiveness of self-advocacy videos to inform enablers about the support needs of students with vision impairment. British Journal of Visual Impairment, 1–10. https://doi.org/10.1177/0264619620972149
  • Torres-Toukoumidis, A. & Marín-Gutiérrez, I. (2020). YouTube como objeto de investigación en la comunicación. En A. Torres-Toukoumidis & A. De Santis-Piras (Eds.), Youtube y la comunicación del siglo XXI. ciespal. https://doi.org/10.16921/ciespal.14.8
  • Trillo-Domínguez, M. & Alberich-Pascual, J. (2020). Analysis and typification of emerging formats in Spanish cyberjournalism: From multimedia adaptation to transmedia disruption. Estudios Sobre el Mensaje Periodístico, 26(1), 367–375. https://doi.org/10.5209/esmp.67317
  • Vásquez González, J. (2021). Tik Tok como escenario idóneo para el contenido generado por el usuario (CGU): el caso de #RatatouilleMusical. En J. . Figuereo Benitez & R. Mancinas-Chávez (Eds.), Las redes de la comunicación. Estudios multidisciplinares actuales (pp. 286–301). Dykinson. https://bit.ly/3r6Uv66
  • Vázquez-Herrero, J., Negreira-Rey, M.-C. & Rodríguez-Vázquez, A.-I. (2021). Intersections between TikTok and TV: Channels and Programmes Thinking Outside the Box. Journalism and Media, 2(1), 1–13. https://doi.org/10.3390/journalmedia2010001
  • Vázquez-Herrero, J., Negreira-Rey, M. C. & López-García, X. (2020). Let’s dance the news! How the news media are adapting to the logic of TikTok. Journalism, 23(8), 1–19. https://doi.org/10.1177/1464884920969092
  • Vizcaíno-Verdú, A. & Aguaded, I. (2022). #ThisIsMeChallenge and Music for Empowerment of Marginalized Groups on TikTok. Media and Communication, 10(1), 157–172. https://doi.org/10.17645/mac.v10i1.4715
  • Vizcaíno-Verdú, A., De-Casas-Moreno, P. & Contreras-Pulido, P. (2020). Scientific dissemination on YouTube and its reliability for university professors. Educacion XX1, 23(2), 283–306. https://doi.org/10.5944/educXX1.25750
  • Wang, Y. (2021). Content Characteristics and Limitations of Original Short Video Based on Depth Data. Journal of Physics: Conference Series, 1881. https://doi.org/10.1088/1742-6596/1881/4/042070
  • Zeng, J., Schäfer, M. & Allgaier, J. (2021). Reposting “till Albert Einstein is TikTok famous”: The Memetic Construction of Science on TikTok. International Journal of Communication, 15, 3216–3247. https://doi.org/10.31219/osf.io/8tdvm