The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation

  1. García-Carrión, B.
  2. Muñoz-Leiva, F.
  3. Del Barrio-García, S.
  4. Porcu, L.
Revue:
Journal of Destination Marketing and Management

ISSN: 2212-571X

Année de publication: 2024

Volumen: 31

Type: Article

DOI: 10.1016/J.JDMM.2023.100842 GOOGLE SCHOLAR
La source de données: Scopus