The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model

  1. Rodríguez-López, M.E.
  2. Higueras-Castillo, E.
  3. Rojas-Lamorena, Á.J.
  4. Alcántara-Pilar, J.M.
Journal:
Technological Forecasting and Social Change

ISSN: 0040-1625

Year of publication: 2024

Volume: 198

Type: Article

DOI: 10.1016/J.TECHFORE.2023.122986 GOOGLE SCHOLAR lock_openOpen access editor