Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis

  1. Herzallah, D.
  2. Liébana-Cabanillas, F.
  3. Muñoz-Leiva, F.
Journal:
International Journal of Fashion Design, Technology and Education

ISSN: 1754-3274,  1754-3266

Year of publication: 2024

Volume: 17

Issue: 3

Pages: 381-393

Type: Article

DOI: 10.1080/17543266.2024.2308557 GOOGLE SCHOLAR
Data source: Scopus