The role of gamified environmental interpretation in boosting destination perceived value

  1. Ana Isabel Polo Peña 1
  2. María Lina Fernández Ruano 1
  3. Dolores María Frías Jamilena 1
  1. 1 Universidad de Granada, España
Revista:
Tourism & Management Studies

ISSN: 2182-8466 2182-8458

Año de publicación: 2024

Volumen: 20

Número: 2

Páginas: 55-68

Tipo: Artículo

Otras publicaciones en: Tourism & Management Studies

Resumen

Este estudio examina la efectividad de una estrategia para mejorar el valor percibido (PV) del destino mediante el aumento de la conciencia y la comprensión de la sostenibilidad entre los turistas. Se implementa implementa un programa de interpretación ambiental (IA) para turistas con gamificación y sobre tecnologías de la información y la comunicación. La literatura ha abordado la gamificación desde una perspectiva sistémica, a partir de la que en este trabajo se agrega la perspectiva experiencial. La investigación (a) diseña un programa de IA basado en un enfoque gamificado holístico que toma en consideración los objetivos del juego, las características, el contexto de la aplicación y la experiencia del participante; (b) mide la perspectiva del turista sobre el diseño para probar si generó exitosamente una experiencia (gameful) motivadora y divertida que podría afectar positivamente sus comportamientos; y (c) determina si una experiencia gamefulinfluye positivamente en el VP del destino. Los resultados muestran que la estrategia propuesta contribuye a mejorar el VP del destino. Por lo tanto, se considera que la estrategia de gamificación delaIA es una válida para mejorar la sostenibilidad deldestino, el comportamiento de los turístas y, en última instancia, la competitividad del destino.

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