Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection
- Rodríguez-Ardura, I.
- Meseguer-Artola, A.
- Herzallah, D.
- Fu, Q.
Aldizkaria:
Journal of Research in Interactive Marketing
ISSN: 2040-7122
Argitalpen urtea: 2024
Mota: Artikulua
