Exploring the three-dimensional effect of corporate social responsibility on brand equity, corporate reputation, and willingness to pay. A study of the fashion industry

  1. Gálvez-Sánchez, F.J.
  2. Molina-Prados, A.
  3. Molina-Moreno, V.
  4. Moral-Cuadra, S.
Aldizkaria:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Argitalpen urtea: 2024

Alea: 79

Mota: Artikulua

DOI: 10.1016/J.JRETCONSER.2024.103836 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus