Medición psicofisiológica de las emociones políticasUn análisis de sus antecedentes y propuesta metodológica

  1. David López Córdoba
  2. Ángel Cazorla Martín
  3. Ángel Martín-Lagos
Revista:
RIPS: Revista de investigaciones políticas y sociológicas

ISSN: 1577-239X

Año de publicación: 2024

Volumen: 23

Número: 1

Tipo: Artículo

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Otras publicaciones en: RIPS: Revista de investigaciones políticas y sociológicas

Resumen

This article examines the relevance and limitations of traditional electoral prediction models in the field of Political Science. It is pointed out that conventional methods based on sociodemographic variables are losing accuracy due to misinformation provided by respondents and the shift towards politainment. The need to search for new approaches incorporating emotion measurement, such as George Marcus's affective intelligence theory, supported by psychophysiological measurement techniques, is highlighted. Evidence is presented from studies that have used electroencephalography (EEG) and heart rate variability (HRV) to predict voting behaviour more accurately than traditional methods. The creation of a new model combining self-report and physiological response is proposed to improve political behaviour prediction.

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Fuente de los datos: Dialnet