Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan
- Ahmad, A.
- Salleh, S.M.
- a/l Permual, S.
- Porcu, L.
- Ahmad, W.
Zeitschrift:
International Journal of Advertising
ISSN: 0265-0487
Datum der Publikation: 2024
Art: Artikel