Publicaciones en las que colabora con JUAN SÁNCHEZ FERNÁNDEZ (8)

2022

  1. Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study

    Journal of Interactive Marketing, Vol. 57, Núm. 2, pp. 296-322

2009

  1. The antecedents of usefulness in experienced users of web-based learning management systems

    Proceedings of the IADIS International Conference e-Commerce 2009, Part of the IADIS Multi Conference on Computer Science and Information Systems, MCCSIS 2009

  2. Web and information technology as critical themes in the consumer behavior based research: A study with thematic networks

    Proceedings of the IADIS International Conference e-Commerce 2009, Part of the IADIS Multi Conference on Computer Science and Information Systems, MCCSIS 2009