Publicaciones en las que colabora con Rocío Aguilar Illescas (5)

2021

  1. Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use

    Journal of Retailing and Consumer Services, Vol. 63

  2. The role of online brand community engagement on the consumer-brand relationship

    Sustainability (Switzerland), Vol. 13, Núm. 7

2020

  1. Trust and loyalty in online brand communities

    Spanish journal of marketing-ESIC, Vol. 24, Núm. 2, pp. 177-191

2019

  1. Improving travellers' trust in restaurant review sites

    Tourism Review, Vol. 74, Núm. 4, pp. 830-840

2017

  1. Consumer engagement in an online brand community

    Electronic Commerce Research and Applications, Vol. 23, pp. 24-37