Publicaciones en las que colabora con MANUEL ALONSO DOS SANTOS (7)

2024

  1. Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles

    Sustainable Development

2017

  1. Factors that determine the adoption of Facebook commerce: The moderating effect of age

    Journal of Engineering and Technology Management - JET-M, Vol. 44, pp. 1-18

  2. Unobserved heterogeneity and the importance of customer loyalty in mobile banking

    Technology Analysis and Strategic Management, Vol. 29, Núm. 9, pp. 1015-1032

2016

  1. Involvement and image transfer in sports sponsorship

    Engineering Economics, Vol. 27, Núm. 1, pp. 78-89

  2. Scale of spectators’ motivations at soccer events

    Soccer and Society, Vol. 17, Núm. 1, pp. 58-71

2014

  1. Destination image of a city hosting sport event: Effect on sponsorship

    Transformations in Business and Economics, Vol. 13, Núm. 2A, pp. 343-359

  2. The mediator of disconfirmation on satisfaction and consumer intentions: Practical application effect in a sporting event

    Strategies in Sports Marketing: Technologies and Emerging Trends (IGI Global), pp. 146-155