ADMINISTRACION DE EMPRESAS Y MARKETING (ADEMAR)
ADMINISTRACION DE EMPRESAS Y M
Universidad de Castilla-La Mancha
Ciudad Real, EspañaPublicaciones en colaboración con investigadores/as de Universidad de Castilla-La Mancha (5)
2016
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How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 115-116
2014
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Preface
Springer Proceedings in Business and Economics
2011
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Olive-oil purchase behaviour: Culture and food habits
Nova Science Publishers, Inc., pp. 1-58
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The role of culture and food habits in olive oil purchase behaviour: Evidences from Spain
Agricultural Economics: New Research (Nova Science Publishers, Inc.), pp. 1-36
2009
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Sistemas de organización del canal de distribución
Distribución comercial (Madrid: Delta Publicaciones, 2009), pp. 204-251