ADMINISTRACION DE EMPRESAS Y MARKETING (ADEMAR)
ADMINISTRACION DE EMPRESAS Y M
Universitat d'Alacant
Alicante, EspañaPublicaciones en colaboración con investigadores/as de Universitat d'Alacant (2)
2022
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Consistency of expert product reviews: an application to wine guides
Wine Economics and Policy, Vol. 11, Núm. 2, pp. 51-60
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Customer perceived integrated marketing communications: A segmentation of the soda market
Journal of Marketing Communications, Vol. 28, Núm. 4, pp. 448-464