ADMINISTRACION DE EMPRESAS Y MARKETING (ADEMAR)
ADMINISTRACION DE EMPRESAS Y M
Universidad Católica de la Santísima Concepción
Concepción, ChilePublicaciones en colaboración con investigadores/as de Universidad Católica de la Santísima Concepción (4)
2017
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Unobserved heterogeneity and the importance of customer loyalty in mobile banking
Technology Analysis and Strategic Management, Vol. 29, Núm. 9, pp. 1015-1032
2016
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Involvement and image transfer in sports sponsorship
Engineering Economics, Vol. 27, Núm. 1, pp. 78-89
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Scale of spectators’ motivations at soccer events
Soccer and Society, Vol. 17, Núm. 1, pp. 58-71
2014
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The mediator of disconfirmation on satisfaction and consumer intentions: Practical application effect in a sporting event
Strategies in Sports Marketing: Technologies and Emerging Trends (IGI Global), pp. 146-155