Publicaciones en colaboración con investigadores/as de Universidad Católica de la Santísima Concepción (4)

2017

  1. Unobserved heterogeneity and the importance of customer loyalty in mobile banking

    Technology Analysis and Strategic Management, Vol. 29, Núm. 9, pp. 1015-1032

2016

  1. Involvement and image transfer in sports sponsorship

    Engineering Economics, Vol. 27, Núm. 1, pp. 78-89

  2. Scale of spectators’ motivations at soccer events

    Soccer and Society, Vol. 17, Núm. 1, pp. 58-71

2014

  1. The mediator of disconfirmation on satisfaction and consumer intentions: Practical application effect in a sporting event

    Strategies in Sports Marketing: Technologies and Emerging Trends (IGI Global), pp. 146-155