ADMINISTRACION DE EMPRESAS Y MARKETING (ADEMAR)
ADMINISTRACION DE EMPRESAS Y M
Ghent University
Gante, BélgicaPublicaciones en colaboración con investigadores/as de Ghent University (2)
2021
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Induced affective states do not modulate effort avoidance
Psychological Research, Vol. 85, Núm. 3, pp. 1016-1028
2011
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Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength
Journal of Retailing, Vol. 87, Núm. 2, pp. 166-181