ECONOMIA POLITICA, HISTORIA E INSTITUCIONES ECONÓMICAS
E.P.H.I.E.
National Chung Hsing University
Taichung, TaiwánPublications in collaboration with researchers from National Chung Hsing University (1)
2020
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An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan
Psychology and Marketing, Vol. 37, Núm. 9, pp. 1185-1193