Publicaciones en las que colabora con José Luis Ruiz Real (9)

2021

  1. South America: An Opportunity for Growth of Private Labels?

    Springer Proceedings in Business and Economics

2020

  1. A View of Retailing Formats Based on the Assortment Dimension: An Analysis in the Spanish Context

    Springer Proceedings in Business and Economics

  2. Industrial marketing management: Bibliometric overview since its foundation

    Industrial Marketing Management, Vol. 84, pp. 19-38

2018

  1. Betting exclusively by private labels: could it have negative consequences for retailers?

    Spanish journal of marketing-ESIC, Vol. 22, Núm. 2, pp. 183-202

  2. Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S.

    Springer Proceedings in Business and Economics

2017

  1. Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the U.S.

    Springer Proceedings in Business and Economics

  2. The role of consumers’ attitudes in estimating consumer response to assortment composition: Evidence from Spain

    International Journal of Retail and Distribution Management, Vol. 45, Núm. 7-8, pp. 782-807

2016

  1. Assortment size and PL penetration in grocery retailers' portfolios during economic crisis: Empirical evidence from Spain

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 244-274

  2. Understanding PL Purchase Intention in the Context of ‘PL-Only’ Assortments: An Experimental Approach

    Springer Proceedings in Business and Economics