Publicacións nas que colabora con Rafael Anaya Sánchez (6)

2021

  1. The role of online brand community engagement on the consumer-brand relationship

    Sustainability (Switzerland), Vol. 13, Núm. 7

2020

  1. Behind influencer marketing: key marketing decisions and their effects on followers’ responses

    Journal of Marketing Management, Vol. 36, Núm. 7-8, pp. 579-607

  2. Influencer marketing: brand control, commercial orientation and post credibility

    Journal of Marketing Management, Vol. 36, Núm. 17-18, pp. 1805-1831

  3. Promote or Perish? A brief note on academic social networking sites and academic reputation

    Journal of Marketing Management

  4. Trust and loyalty in online brand communities

    Spanish journal of marketing-ESIC, Vol. 24, Núm. 2, pp. 177-191

2017

  1. Consumer engagement in an online brand community

    Electronic Commerce Research and Applications, Vol. 23, pp. 24-37