Publicaciones en las que colabora con Francisco Rejón Guardia (6)

2017

  1. A review of internet and social network advertising formats

    Digital Advertising: Theory and Research, Third Edition (Taylor and Francis), pp. 362-381

2016

  1. Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 133-134

  2. How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 115-116

  3. Main Psychological Sequence of Responses Linked to the Consumer’s Use of an e-Vendor’s Recommender

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 69-70

  4. Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 81-82

2015

  1. Consumers’ psychological outcomes linked to the use of an online store’s recommendation system

    Internet Research, Vol. 25, Núm. 4, pp. 562-588