Publicaciones en colaboración con investigadores/as de University College Dublin (2)

2016

  1. The Internet as a Context for the Generation and Dissemination of the Future’s Transnational/Global Culture: A Cultural Constructivist-Based Analysis

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 36-42

2013

  1. Structural equation modelling in marketing and business research: Critical issues and practical recommendations

    European Journal of Marketing, Vol. 47, Núm. 1, pp. 115-152