MANUEL
ALONSO DOS SANTOS
PROFESOR TITULAR DE UNIVERSIDAD
Publicaciones en las que colabora con MANUEL ALONSO DOS SANTOS (4)
2016
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Involvement and image transfer in sports sponsorship
Engineering Economics, Vol. 27, Núm. 1, pp. 78-89
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Scale of spectators’ motivations at soccer events
Soccer and Society, Vol. 17, Núm. 1, pp. 58-71
2014
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Destination image of a city hosting sport event: Effect on sponsorship
Transformations in Business and Economics, Vol. 13, Núm. 2A, pp. 343-359
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The mediator of disconfirmation on satisfaction and consumer intentions: Practical application effect in a sporting event
Strategies in Sports Marketing: Technologies and Emerging Trends (IGI Global), pp. 146-155