Publicaciones en colaboración con investigadores/as de Universidad Católica de la Santísima Concepción (3)

2016

  1. Involvement and image transfer in sports sponsorship

    Engineering Economics, Vol. 27, Núm. 1, pp. 78-89

  2. Scale of spectators’ motivations at soccer events

    Soccer and Society, Vol. 17, Núm. 1, pp. 58-71

2014

  1. The mediator of disconfirmation on satisfaction and consumer intentions: Practical application effect in a sporting event

    Strategies in Sports Marketing: Technologies and Emerging Trends (IGI Global), pp. 146-155