Tourism & Advanced Research in Marketing
TOURMARKETING
Universidad Loyola Andalucía
Sevilla, EspañaPublicaciones en colaboración con investigadores/as de Universidad Loyola Andalucía (1)
2018
-
Alternatives for Targeting Women in Anti-Smoking Campaigns: Insights from a Smoking Perceived Value Perspective
Journal of Consumer Affairs, Vol. 52, Núm. 2, pp. 480-494