Publications in collaboration with researchers from Universidad Complutense de Madrid (3)

2024

  1. Las estrategias publicitarias y comerciales de las empresas de gas y electricidad en Francia y España (1890-1918)

    Vegueta: Anuario de la Facultad de Geografía e Historia, Vol. 24, Núm. 1, pp. 97-127

  2. The rivalry between gas and electricity in France and Spain through advertising and marketing (1890-1936)

    Economic History of the European Energy Industry: Lighting up Western Europe, 19th to 21st Centuries (Taylor and Francis), pp. 59-72

2022

  1. Heppiness and well-being. Economic, social and artitic analysis of the promotional strategies of gas companies in Madrid and Paris at the beginning of the 20th century

    A thousand ways to understand happiness in the economy of the European Union's "Next generation" funds: a comprehensive vision under the lens of social marketing, history and happiness management (Comares), pp. 83-96