JORGE
CASILLAS BARRANQUERO
CATEDRÁTICO DE UNIVERSIDAD
FRANCISCO JOSÉ
MARTÍNEZ LÓPEZ
CATEDRÁTICO DE UNIVERSIDAD
Publicaciones en las que colabora con FRANCISCO JOSÉ MARTÍNEZ LÓPEZ (16)
2013
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A soft-computing-based method for the automatic discovery of fuzzy rules in databases: Uses for academic research and management support in marketing
Journal of Business Research, Vol. 66, Núm. 9, pp. 1332-1337
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Artificial intelligence-based systems applied in industrial marketing: An historical overview, current and future insights
Industrial Marketing Management, Vol. 42, Núm. 4, pp. 489-495
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Management Intelligent Systems: Second International Symposium
Advances in Intelligent Systems and Computing
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Preface
Advances in Intelligent Systems and Computing
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Unsupervised KDD to creatively support managers' decision making with fuzzy association rules: A distribution channel application
Industrial Marketing Management, Vol. 42, Núm. 4, pp. 532-543
2012
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Advances in Intelligent Systems and Computing: Preface
Advances in Intelligent Systems and Computing
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MarkiS: A marketing intelligent system software application for causal modeling
Advances in Intelligent Systems and Computing
2010
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Automatic discovery of potential causal structures in marketing databases based on Fuzzy association rules
Studies in Fuzziness and Soft Computing, Vol. 258, pp. 181-206
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Studies in Fuzziness and Soft Computing: Preface
Studies in Fuzziness and Soft Computing
2009
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A knowledge discovery method based on genetic-fuzzy systems for obtaining consumer behaviour patterns. An empirical application to a Web-based trust model
International Journal of Management and Decision Making, Vol. 10, Núm. 5-6, pp. 402-428
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Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
Industrial Marketing Management, Vol. 38, Núm. 7, pp. 714-731
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Mining uncertain data with multiobjective genetic fuzzy systems to be applied in consumer behaviour modelling
Expert Systems with Applications, Vol. 36, Núm. 2 PART 1, pp. 1645-1659
2008
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KDD in marketing with genetic fuzzy systems
Soft Computing for Knowledge Discovery and Data Mining (Springer US), pp. 225-239
2005
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Predictive knowledge discovery by multiobjective genetic fuzzy systems for estimating consumer behavior models
Proceedings - 4th Conference of the European Society for Fuzzy Logic and Technology and 11th French Days on Fuzzy Logic and Applications, EUSFLAT-LFA 2005 Joint Conference
2004
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Fuzzy association rules for estimating consumer behaviour models and their application to explaining trust in internet shopping
Fuzzy economic review, Vol. 9, Núm. 2, pp. 3-26
2003
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A proposal for estimating consumer behaviour models based on fuzzy association rules
Emergent solutions for the information and knowledge economy: proceedings of the Tenth International Association for Fuzzy-Set Management and Economy Congress. León, October 9-11, 2003