Publications dans lesquelles il/elle collabore avec LUCÍA PORCU (26)

2024

  1. The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation

    Journal of Destination Marketing and Management, Vol. 31

2023

  1. Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study

    Journal of Hospitality and Tourism Management, Vol. 55, pp. 78-90

2022

  1. Introduction to the special issue ”Omni-channel communication: Delivering unified communications across all branded touch-points”

    Journal of Marketing Communications

2021

  1. Examining the integrated marketing communication research corpus: a co-word analysis approach

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

  2. Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

    Editorial Universidad de Granada

2020

  1. The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance

    Journal of Business Research, Vol. 119, pp. 435-443

2019

  1. Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

    International Journal of Hospitality Management, Vol. 80, pp. 13-24

2017

  1. A review of psycho- vs. socio-linguistics theories: An application to marketing research

    Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1-30

  2. Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (Imc)?

    International Journal of Advertising, Vol. 36, Núm. 1, pp. 121-141

  3. Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions

    Journal of Consumer Behaviour, Vol. 16, Núm. 6, pp. e61-e75

  4. Measuring integrated marketing communication by taking a broad organisational approach: The firm-wide IMC scale

    European Journal of Marketing, Vol. 51, Núm. 3, pp. 692-718

  5. Modeling the Antecedents and Effects of Integrated Marketing Communication (IMC) in the Hospitality Industry: An Extended Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 385-389

  6. Toward an understanding of online information processing in e-tourism: does national culture matter?

    Journal of Travel and Tourism Marketing, Vol. 34, Núm. 8, pp. 1128-1142

2016

  1. Modelización de la relación entre cultura adhocrática y resultados de marca: el papel mediador de la comunicación integrada de marketing (CIM)

    Claves de márketing en el nuevo escenario de la distribución comercial (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 181-198

  2. The Mediating Role of Integrated Corporate Communication on the Relationship Between Organizational Culture and Market Performance

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 433-438

  3. The Moderating Role of Language in the Relationship Between Perceived Risk, Perceived Usability, and Satisfaction Online

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 177-181

2015

  1. A review of psycho-vs. socio-linguistics theories: An application to marketing research

    Analyzing the Cultural Diversity of Consumers in the Global Marketplace (IGI Global), pp. 227-255

  2. Analyzing the cultural diversity of consumers in the global marketplace

    IGI Global, pp. 1-345

  3. Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach

    International Journal of Advertising, Vol. 34, Núm. 4, pp. 678-701

  4. El lenguaje como moderador en el procesamiento de la información online

    La noche europea de los investigadores en el campus de Ceuta: una experiencia compartida (Editorial GEU), pp. 154-154