Publicaciones en las que colabora con MARÍA BELÉN PRADOS PEÑA (6)

2021

  1. Key antecedents of brand equity in heritage brand extensions: the moderating role of tourist heritage experience

    European Research on Management and Business Economics, Vol. 27, Núm. 3, pp. 62-71

2020

  1. How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis

    Tourism Management Perspectives, Vol. 36

2019

  1. Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension

    Journal of Destination Marketing and Management, Vol. 13, pp. 10-23

  2. The development of loyalty to earthen defensive heritage as a key factor in sustainable preventive conservation

    Sustainability (Switzerland), Vol. 11, Núm. 13

2018

  1. Antecedentes de la formación del brand equity en marcas extendidas patrimoniales: el papel moderador de la experiencia con la marca patrimonial

    Hacia la mejora social, económica y empresarial: avances multidisciplinares en innovación, turismo e ingeniería

  2. The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife

    Journal of Cultural Heritage, Vol. 31, pp. 170-179