Publicaciones en las que colabora con MARÍA BELÉN PRADOS PEÑA (6)

2023

  1. Building heritage brand equity through social media sales promotion: The role of Power Distance

    International Journal of Tourism Research, Vol. 25, Núm. 3, pp. 305-317

  2. Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure

    Journal of Retailing and Consumer Services, Vol. 72

2022

  1. COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal” in the airline industry

    Journal of Air Transport Management, Vol. 103

  2. How Online Sales Promotions via Social Networks Affect the Brand Equity of a Heritage Destination

    Heritage, Vol. 5, Núm. 3, pp. 2547-2564

  3. Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex

    Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 148-162

2020

  1. Influencia de los descuentos y los regalos en redes sociales sobre el brand equity del patrimonio cultural de un destino

    XXX Jornadas Luso-Espanholas de Gestão Científica: cooperação transfronteiriça. Desenvolvimento e coesão territorial. Livro de resumos