FRANCISCO JOSÉ
MARTÍNEZ LÓPEZ
CATEDRÁTICO DE UNIVERSIDAD
Sebastián
Molinillo Jiménez
Sebastián Molinillo Jiménez-rekin lankidetzan egindako argitalpenak (3)
2021
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The role of online brand community engagement on the consumer-brand relationship
Sustainability (Switzerland), Vol. 13, Núm. 7
2020
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Trust and loyalty in online brand communities
Spanish journal of marketing-ESIC, Vol. 24, Núm. 2, pp. 177-191
2017
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Consumer engagement in an online brand community
Electronic Commerce Research and Applications, Vol. 23, pp. 24-37