FRANCISCO JOSÉ
MARTÍNEZ LÓPEZ
CATEDRÁTICO DE UNIVERSIDAD
Carlos M. P.
Sousa
Publicacions en què col·labora amb Carlos M. P. Sousa (6)
2016
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The Internet as a Context for the Generation and Dissemination of the Future’s Transnational/Global Culture: A Cultural Constructivist-Based Analysis
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 36-42
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The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs): The non-linear effects of customer orientation
International Small Business Journal: Researching Entrepreneurship, Vol. 34, Núm. 5, pp. 701-727
2014
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Testing for Linear and Quadratic Effects between Price Adaptation and Export Performance: The Impact of Values and Perceptions
Journal of Small Business Management, Vol. 52, Núm. 3, pp. 501-520
2013
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Structural equation modelling in marketing and business research: Critical issues and practical recommendations
European Journal of Marketing, Vol. 47, Núm. 1, pp. 115-152
2011
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A cultural constructivist analysis of the internet's role in the international approximation of markets
Journal of Marketing Theory and Practice, Vol. 19, Núm. 1, pp. 57-80
2008
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The determinants of export performance: A review of the research in the literature between 1998 and 2005
International Journal of Management Reviews, Vol. 10, Núm. 4, pp. 343-374