FRANCISCO JOSÉ
MARTÍNEZ LÓPEZ
CATEDRÁTICO DE UNIVERSIDAD
Universitat de Barcelona
Barcelona, EspañaUniversitat de Barcelona-ko ikertzaileekin lankidetzan egindako argitalpenak (3)
2016
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Main Psychological Sequence of Responses Linked to the Consumer’s Use of an e-Vendor’s Recommender
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 69-70
2015
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Consumers’ psychological outcomes linked to the use of an online store’s recommendation system
Internet Research, Vol. 25, Núm. 4, pp. 562-588
2013
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Using response surface methodology to optimise factors in conjoint experiments
International Journal of Market Research, Vol. 55, Núm. 2, pp. 267-288