FRANCISCO JOSÉ
MARTÍNEZ LÓPEZ
CATEDRÁTICO DE UNIVERSIDAD
Universitat Ramon Llull
Barcelona, EspañaPublikationen in Zusammenarbeit mit Forschern von Universitat Ramon Llull (3)
2013
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A soft-computing-based method for the automatic discovery of fuzzy rules in databases: Uses for academic research and management support in marketing
Journal of Business Research, Vol. 66, Núm. 9, pp. 1332-1337
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Unsupervised KDD to creatively support managers' decision making with fuzzy association rules: A distribution channel application
Industrial Marketing Management, Vol. 42, Núm. 4, pp. 532-543
2010
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Automatic discovery of potential causal structures in marketing databases based on Fuzzy association rules
Studies in Fuzziness and Soft Computing, Vol. 258, pp. 181-206