FRANCISCO JAVIER
MONTORO RÍOS
PROFESOR TITULAR DE UNIVERSIDAD
TEODORO
LUQUE MARTÍNEZ
CATEDRÁTICO DE UNIVERSIDAD
TEODORO LUQUE MARTÍNEZ-rekin lankidetzan egindako argitalpenak (3)
2008
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How green should you be: Can environmental associations enhance brand performance
Journal of Advertising Research, Vol. 48, Núm. 4, pp. 547-563
2006
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Assessment of interjudge reliability in the open-ended questions coding process
Quality and Quantity, Vol. 40, Núm. 4, pp. 519-537
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Improving attitudes toward brands with environmental associations: An experimental approach
Journal of Consumer Marketing, Vol. 23, Núm. 1, pp. 26-33