Publications en collaboration avec des chercheurs de Universidad Católica de la Santísima Concepción (3)

2016

  1. Involvement and image transfer in sports sponsorship

    Engineering Economics, Vol. 27, Núm. 1, pp. 78-89

  2. Scale of spectators’ motivations at soccer events

    Soccer and Society, Vol. 17, Núm. 1, pp. 58-71

2014

  1. The mediator of disconfirmation on satisfaction and consumer intentions: Practical application effect in a sporting event

    Strategies in Sports Marketing: Technologies and Emerging Trends (IGI Global), pp. 146-155