FRANCISCO
PECO TORRES
PROF. AYUDANTE DOCTOR
Publications (8) FRANCISCO PECO TORRES publications
2024
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Can co-creating a “slow destination” image boost sustainability?
Journal of Destination Marketing and Management, Vol. 32
2023
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Antecedents and consequences of strategic online-reputation management: moderating effect of online tools
Journal of Hospitality and Tourism Technology, Vol. 14, Núm. 3, pp. 384-400
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How to enhance online reputation? An empirical study from a joint customer–firm perspective
Journal of Vacation Marketing
2022
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The use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distance
Journal of Destination Marketing and Management, Vol. 23
2021
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Brand personality in cultural tourism through social media
Tourism Review, Vol. 76, Núm. 1, pp. 164-183
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Revenue management and CRM via online media: The effect of their simultaneous implementation on hospitality firm performance
Journal of Hospitality and Tourism Management, Vol. 47, pp. 46-57
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The effect of COVID-19 on tourists’ intention to resume hotel consumption: The role of resilience
International Journal of Hospitality Management, Vol. 99
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Tourists’ information literacy self-efficacy: its role in their adaptation to the “new normal” in the hotel context
International Journal of Contemporary Hospitality Management, Vol. 33, Núm. 12, pp. 4526-4549