Publications by the researcher in collaboration with MARÍA EUGENIA RODRÍGUEZ LÓPEZ (3)

2024

  1. From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok

    Journal of Retailing and Consumer Services, Vol. 78

2021

  1. Past, present, and future research on self-service merchandising: a co-word and text mining approach

    European Journal of Marketing, Vol. 55, Núm. 8, pp. 2269-2307

2020

  1. Producción científica y evolución conceptual del merchandising durante las últimas seis décadas. Un estudio bibliométrico

    Revista de Estudios Empresariales. Segunda época, Núm. 1, pp. 50-74