FRANCISCO JOSÉ
LIÉBANA CABANILLAS
CATEDRÁTICO DE UNIVERSIDAD
Mauro
Marchitto
Publicacións nas que colabora con Mauro Marchitto (1)
2016
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Analysis of advertising effectiveness and usability in Travel 2.0 tools. An experimental study through eye-tracking technique
Tourism & Management Studies, Vol. 12, Núm. 2, pp. 7-17