FRANCISCO JOSÉ
LIÉBANA CABANILLAS
CATEDRÁTICO DE UNIVERSIDAD
Yessica
Ileana Giraldo Romero
Yessica Ileana Giraldo Romero-rekin lankidetzan egindako argitalpenak (1)
2021
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Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, Núm. 5, pp. 1165-1185