FRANCISCO JOSÉ
LIÉBANA CABANILLAS
CATEDRÁTICO DE UNIVERSIDAD
CRISTINA
CAMPOY FOLGOSO
PROFESORA TITULAR DE UNIVERSIDAD
CRISTINA CAMPOY FOLGOSO-rekin lankidetzan egindako argitalpenak (1)
2021
-
The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study
Environmental Communication, Vol. 15, Núm. 6, pp. 813-841