Publicaciones en colaboración con investigadores/as de Universidad Católica de la Santísima Concepción (2)

2024

  1. Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles

    Sustainable Development, Vol. 32, Núm. 5, pp. 4671-4685

2017

  1. Unobserved heterogeneity and the importance of customer loyalty in mobile banking

    Technology Analysis and Strategic Management, Vol. 29, Núm. 9, pp. 1015-1032