FRANCISCO
MUÑOZ LEIVA
CATEDRÁTICO DE UNIVERSIDAD
Luis
Faísca
Luis Faísca-rekin lankidetzan egindako argitalpenak (1)
2021
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The influence of banner position and user experience on recall.: The mediating role of visual attention
Spanish journal of marketing-ESIC, Vol. 25, Núm. 1, pp. 85-114