Publications by the researcher in collaboration with Janet Hernández Méndez (7)

2019

  1. Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology

    Physiology and Behavior, Vol. 200, pp. 83-95

2018

  1. Etourism advertising effectiveness: banner type and engagement as moderators

    Journal of Services Marketing, Vol. 32, Núm. 4, pp. 462-475

2016

  1. Analysis of advertising effectiveness and usability in Travel 2.0 tools. An experimental study through eye-tracking technique

    Tourism & Management Studies, Vol. 12, Núm. 2, pp. 7-17

2015

  1. The influence of e-word-of-mouth on travel decision-making: consumer profiles

    Current Issues in Tourism, Vol. 18, Núm. 11, pp. 1001-1021

  2. What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists

    Computers in Human Behavior, Vol. 50, pp. 618-625

2012

  1. Generalising user behaviour in online travel sites through the Travel 2.0 website acceptance model

    Online Information Review, Vol. 36, Núm. 6, pp. 879-902

  2. Generalización del comportamiento de uso de las comunidades de viaje online

    Turitec 2012: IX Congreso Nacional Turismo y Tecnologías de la Información y las Comunicaciones