Publikationen, an denen er mitarbeitet MIRIAM MARTÍNEZ FIESTAS (4)

2021

  1. The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study

    Environmental Communication, Vol. 15, Núm. 6, pp. 813-841

2014

  1. Electronic payment systems for competitive advantage in e-commerce

    IGI Global, pp. 1-373

  2. Preface

    Electronic Payment Systems for Competitive Advantage in E-Commerce

2013

  1. Detecting salient themes in financial marketing research from 1961 to 2010

    Service Industries Journal, Vol. 33, Núm. 9-10, pp. 925-940