FRANCISCO
MUÑOZ LEIVA
CATEDRÁTICO DE UNIVERSIDAD
BEATRIZ
GARCÍA CARRIÓN
PROFESORA SUSTITUTA (LOSU)
Publicaciones en las que colabora con BEATRIZ GARCÍA CARRIÓN (2)
2024
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The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation
Journal of Destination Marketing and Management, Vol. 31
2023
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Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study
Journal of Hospitality and Tourism Management, Vol. 55, pp. 78-90