MARÍA ISABEL
VIEDMA DEL JESÚS
PROFESORA TITULAR DE UNIVERSIDAD
MIRIAM
MARTÍNEZ FIESTAS
CATEDRÁTICA DE UNIVERSIDAD
Publicacions en què col·labora amb MIRIAM MARTÍNEZ FIESTAS (3)
2020
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Living wage in the framework of corporate social responsibility: Analyzing its impact on consumer response
Corporate Social Responsibility and Environmental Management, Vol. 27, Núm. 5, pp. 2060-2070
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The processing of price during purchase decision making: Are there neural differences among prosocial and non-prosocial consumers?
Journal of Cleaner Production, Vol. 271
2015
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A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising
Journal of Advertising Research, Vol. 55, Núm. 2, pp. 192-205