JUAN MIGUEL
ALCÁNTARA PILAR
PROFESOR TITULAR DE UNIVERSIDAD
University of Kragujevac
Kragujevac, SerbiaUniversity of Kragujevac-ko ikertzaileekin lankidetzan egindako argitalpenak (1)
2024
-
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
Journal of Retailing and Consumer Services, Vol. 78