JOSÉ
BENÍTEZ AMADO
Ikertzailea 2021-(e)tik
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Kozminski University
Varsovia, PoloniaKozminski University-ko ikertzaileekin lankidetzan egindako argitalpenak (2)
2024
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How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi
Decision Support Systems, Vol. 178
2022
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Should we teach in hybrid mode or fully online? A theory and empirical investigation on the service–profit chain in MBAs
Information and Management, Vol. 59, Núm. 1